Jordan Motor Car Co.
Active: 1916–1931
Based: Cleveland, Ohio
Notable models: Playboy, Friendly Three, Little Custom
Long before the automotive industry consolidated in Detroit other cities vied for the honor of being the Motor City. The Jordan Motor Car Co. of Cleveland was one such company. Using parts from other manufacturers, Jordan was at first spectacularly successful, returning original stockholders a 1,900% return on their investment. The company failed, however, when it introduced its Little Custom luxury compact, which failed to catch on with buyers and eventually led to the takeover of the company.
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